Competitive
Analysis & Intelligence
i4Market
executes a complete competitive analysis which enables us to
get an edge on your competition. Obtaining this information
allows us to make solid business decisions in constructing
an intelligent strategy for your business.
"Knowing your
competitor's marketing efforts, partnerships and other
associations will enable you to make more
prudent marketing decisions for your business."
Our
Competitive Analysis Includes:
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Company Profiles and Financials
(when available) |
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Website Analysis Reports |
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Online Popularity Reports |
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Competitive Branding & Marketing Reports |
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Search Engine Listing Reports |
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Traffic & Volume Reports |
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User Experience and Usability Reports |
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Ecommerce Reports using our 78 point checklist. |
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Executive Summary with recommendations
for technical and marketing improvements, media
purchases, partnerships etc. |
Competitor
Branding
An extensive
stand-alone report includes all branding that your company
and competitors are engaged in online.
Market
Analysis
A vital
instrument in your companies success. A complete analysis
facilitates what is necessary for your project to be
successful.
Failing to do the necessary research of your product or
service, is a component as to why many businesses fall short
of their potential.
Careful
research and examination, both on and off the web, aids us
in determining your impending market.
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Market
size statistics includes:
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Total
number of companies in the U.S. in your industry
classification |
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Total
number of people employed in this industry |
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Total
annual sales in this industry |
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Average
number of employees per establishment |
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Average
sales per establishment |
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Market
analysis by company size includes:
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Total
number of companies in your industry |
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Total
number of employees |
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Total and
average annual sales |
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Market
analysis by State includes: |
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Every
state that has companies in this industry |
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The number
of companies in your industry by State |
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Total and
average number of employees by State |
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Total and
average annual sales by State |
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Market
analysis by Metro area includes: |
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the number
of companies in this industry by Metro area |
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Total and
average number of employees by Metro area |
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Total and
average annual sales by Metro area |
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Market
analysis by specialty includes: |
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Total
number of businesses in the U.S. by Specialty |
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Total and
average number of employees by Specialty |
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Total and
average annual sales by Specialty |
Keyword
Research
The largest
source of traffic to your website is through keywords. To maximize search engine traffic requires extensive keyword and key phrase research.
Through the verification of multiple sources and
filtration of billions of searches
done in the previous months, appropriate keyword relevance
can be determined.
These terms
are individually quantified in our report enabling you the customer to recognize the importance of each term as
it relates to your business.
Relevant terms
are then used to create meta-tags, Page Titles and
Descriptions, targeted keyword and media purchases,
content optimization and more. The Keyword Research is the
basis for the majority of your targeted Internet
Marketing.
Popularity and Position Analysis
Link popularity analysis is
crucial to measure and quantify your website's online
awareness and overall visibility.
i4Market will
benchmark your site and show you quickly where you stand in
comparison to your competitors and other major online
players.
Understanding your position in the search engines is an
essential element in determining the depth of work which
needs to be addressed.
Website
Analysis Reports
A vital report
highlights key problem areas on your site and general site
information. This analysis is essential in guaranteeing
advantageous online success. What this report tells us
is outlined below.
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Pages with
Broken Links |
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Slow
Loading Pages |
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Moved
Pages & 404 Errors |
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Failed
Page Rules and Scripting Errors |
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Server
Type & Version |
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Operating
System & Version |
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Total
Number and Size of Files |
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Number of
Site Levels |
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Total Site
Size |
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Total
Number of HTML Pages, gifs, jpgs etc. |
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Integrity
of all Internal and External Pages |
